Are You Ignoring This Tool For Your Website? | Episode 027 | Best Photography Websites
Well hello there, amazing business owners, ready to set yourself up for success with your website? In today’s episode of Business Straight Up – the small business podcast for photographers and creative business owners, we are going to go into detail on WHY you need a website blueprint, and HOW to create one. This is one of the most overlooked website tools that can make your life a little easier when it comes to setting up a new website, making changes, or having to switch some things around if chaos happens! The best photography websites have a plan in place, and then they are thoughtfully executed, and that is what today’s episode is all about. Ready to set up a foundation for your website? Let’s go!
Earlier this year, all of the galleries on my photography website were shut down out of the blue, no warning.
An automatic update happened, and one of the plugins on my photography website was no longer working. All of my galleries and some other pages weren’t working, completely out of the blue – it was definitely a frustrating few days. I went back and forth with support, trying to figure out what happened, and eventually ended up figuring it out myself and fixing it by doing entirely new galleries in a different plugin. Now I realize that some of you are probably thinking, “Holy crap, Brooke, I wouldn’t have the first clue how to do that.” I hear you and that’s EXACTLY what we are going to talk about today – a tool that can help you plan, implement, and even save your butt if you need it. The best photography websites all start with a PLAN, and there is one thing that you can do that will help you immensely. Even the most awesome photography website templates can go down, and this tool can be a part of your backup plan!
If you need help with YOUR website – check out my free training next week: Websites That Convert: 3 Things You MUST Have On Your Website to Actually Book Clients!
I have a full system for implementation that I’ll actually be sharing in Spiff Up Your Site, my course for all website related and web strategy. Because no matter what photography website templates you’re using, there are certain tweaks that you can make to your site that will actually help change those visitors into inquiries, and into clients. But today we’re going to talk about a tool that was immensely helpful throughout this entire process of having my galleries completely shut down. Because if I had to completely redo my website all over again, I could. And I could throw up a quick website in about 2 hours and I wouldn’t be out for several days, or weeks trying to figure out what had happened.
Today’s tool is magic. Okay maybe not magic, but definitely a MUST HAVE.
It is your Website Blueprint.
No matter what photography website templates you use, create this FIRST! It’s a plan for your website, including the menus, the pages, the links and if you really want to be fancy, the SEO keywords for each page and the goal or call to action for every single page on your website. The best photography websites don’t just appear – they are planned out and executed thoughtfully.
Key topics:
- Website Blueprint, why you need one, and how to MAKE one.
Major Takeaways:
- Why do you need a website blueprint? (6:30)
- What will make your life easier and SAVE YOU MONEY if you’re going to outsource your website design & build
- How to break down your website design and update into manageable chunks
- Steps to take to create and effectively use the website blueprint (11:01) **FREEBIE ALERT – see below**
- Bonus steps that you can take to improve your SEO ranking too!
To download your free sample and template and tutorial to create a website blueprint, CLICK HERE!
Now what?
- Read more, learn, and get help from Brooke at Business Straight Up at businessstraightup.com
- Head on over to Facebook and join our community!
- To subscribe on iTunes, click here!
- If you’d like to get notice of new episodes by email, click here. Plus, advance notice of special classes, workshops, and mentoring opportunities that are ONLY available via email. If I could send you a cocktail via email, I would, so we’ll just have to have one together while I help you with your business, sound good?
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