3 Ways to Create an Amazing Client Experience with Kimberly Sundt {Ep 028} | Photographer Marketing Help
In today’s episode, we’re going to talk about hospitality and creating that amazing client experience, from the FIRST time your client interacts with you (likely online!) until the very end. You might be thinking “but Brooke I need photographer marketing help, I don’t work in a hotel and hospitality isn’t my jam…” and yes, I feel you. But today’s episode will rock your world because hospitality NEEDS to be a part of your overall client experience. What sets you apart. What makes you different.
I used to think that it didn’t really matter – I just had to take pretty pictures right? But I have learned that setting up multiple touch points that are rooted in hospitality greatly influences the activities that take place when it comes to serving our clients. Planning those touch points intentionally, and setting up an amazing client experience through listening to how your clients feel and what they say can make or break your business. It also directly affects how you set up your brand by re-framing your mindset when it comes to marketing. This episode has a ton of photographer marketing help, there are so many amazing pearls of wisdom from this episode and I can’t wait to share them with you!
Key Topics
- Embrace a different perspective on marketing and photographer marketing help
- Connect your brand and what you stand with what your client values
- Ways business owners can emotionally connect with their clients
- Creating an incredible customer experience as a small business
Major Takeaways
- Kimberly’s story (3:30)
- Thoughts on pushing the boundaries and failure (7:45)
- Teaching our kids how to handle failure (8:53)
- Changing our mindset on marketing (10:40)
- How to set yourself apart from other photographers (14:14)
- The best way to connect your brand and what you stand with what your client values (15:10)
- Valuable touch points that business owners can consider when looking into their overall brand feel (15:57)
- How celebrating your “weird” is beneficial (19:05)
- 3 things you want your client to say about you after working with you (21:00)
- Why customer experience is becoming a hot topic (23:46)
- Awesome ways business owners can emotionally connect with their clients (30:41)
- Thoughts on owning up to one’s mistakes (34:23)
- How a vision for your clients can create an understanding of how you want them to feel when they work with you (36:49)
- Creating an incredible customer experience as a small business (40:47)
- Benefits of going on a retreat (47:57)
- Thoughts on not caring what other people think of you (56:57)
- Celebrating vulnerability and helping other women (59:00)
Now What?
- You may reach Kimberly through her website
- She also has Facebook, Instagram and Pinterest accounts.
- Read more, learn, and get more photographer marketing help from Brooke at Business Straight Up at businessstraightuppodcast.com
- To subscribe on iTunes, click here!
- If you’d like to get notice of new episodes by email, click here. Plus, advance notice of special classes, workshops, and mentoring opportunities that are ONLY available via email. If I could send you an cocktail via email, I would, so we’ll just have to have one together while I help you with your business, sound good?
Leave A Comment