5 Things You Can Do to Attract Dream Clients with La Ritchhart! | Photographer Website Mistakes {Ep 026}
Let’s chat: Marketing For Photographers | Photographer Website Mistakes
In this episode, we are going to talk about all things marketing with an amazing photographer and marketing guru, La Ritchhart.
If you want to know more about specialization, about finding your niche. Or how mindset shifts and focus works. If you’d like the whole story on how to improve your website so that potential clients that visit can turn into inquiries and ultimately booked clients, then this episode is for you! We are going to dive into marketing for photographers and what that really means, because there are SO many things that are involved in that! We also talk about common photographer website mistakes, and the things that you can do with your website to set yourself up for success.
Key Topics
- What having a powerful mindset means.
- Things that a creative entrepreneur can do on their website to book clients, to avoid making those creative & photographer website mistakes.
- Marketing strategies that attract clients that are willing to pay for your high-end products, including marketing for photographers
Major Takeaways
- La’s story (3:17)
- Thoughts on working hard and not think about what others are doing (7:58)
- Why you need to align your actions consistently with your goals (10:19)
- What does having a powerful mindset mean and what 3 things can a business owner look at in themselves to make the necessary shifts to bring their business to where they want it to be (12:11)
- Why do 85% of photographers fail in their businesses in the first 2 years? (20:17)
- What mastering a craft means for photographers (23:19)
- 3 things that a creative entrepreneur can do on their website to move their guests into inquiries and eventually into booked clients (30:20)
- One mistake that can be seen over and over again on photography websites that we can fix right now – fix those photographer website mistakes! (37:18)
- 5 things that have worked well for La’s business marketing in order to attract clients that want a higher-end product and are willing to pay for it. Marketing for photographers is NOT just sharing on social media, right? (40:50)
- Things that can be done to attract the right clients (45:30)
- To be a true business, you need a marketing budget (47:08)
- Knowing your strengths and when to outsource (52:53)
- Thoughts on overcoming failures (54:43)
Now What?
- Rachel Hollis’ books, Girl, Stop Apologizing and Girl, Wash Your Face.
- You may reach La Ritchhart through her website – she also offers marketing for photographers help and resources!
- She also has Facebook, Instagram and Pinterest accounts.
- You can also visit her YouTube channel for more photography business-related content.
- Read more, learn, and get help from Brooke at Business Straight Up at businessstraightuppodcast.com
- To subscribe on iTunes, click here!
- If you’d like to get notice of new episodes by email, click here. Plus, advance notice of special classes, workshops, and mentoring opportunities that are ONLY available via email. If I could send you an cocktail via email, I would, so we’ll just have to have one together while I help you with your business, sound good?
If you loved this podcast for photographers and creatives episode, can you head on over to iTunes and leave a review? Marketing for photographers and creatives can be overwhelming and I want to make sure to give you the BEST information based on what you need! I know it takes a few minutes but I would really appreciate it. I want to impact the lives of the amazing students I work with, and your review will help me do that! Click here to visit the iTunes page!
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