Marketing to Find Ideal Clients & Sales Mastery with Luci Dumas {Ep 042}

Ready for a truth bomb? If you are in business and say that you hate sales, you will not be in business for long. OUCH, right? The reality is that everything that you do is supported by sales in some way. The phone you might be reading this on, your car, your shoes, everything! Sales is ESSENTIAL to running a business. And when you can set yourself up for marketing to find ideal clients that are qualified and LOVE what you do and want to work with you? It’s super easy!

What – don’t believe me? I promise! Today’s episode features the awesome master photographer Luci Dumas, who has been in the industry for 38 years! We have all heard the statistics right? Most small businesses fail after… blah blah blah. She has not only beaten the odds, but has become a resource for newer photographers to build and grow their businesses as well.

Luci believes strongly in fully stepping into a position of leadership so that she can be a trusted advisor for her clients – and, spoiler alert – this is truly how you get AWAY from the idea that sales are slimy or uncomfortable. Walking your clients through the entire process is a higher level of service, and is SO important in every single step of contact throughout the entire client experience.

Marketing to find ideal clients is something that my students ask me about a LOT – and we’re also going to go through some best practices for this. Luci’s longevity in the industry means that she has been through some of the most trying times, including the big recession in 2008/2009, and gives us some tips on what we can do RIGHT NOW to find those ideal clients, and think outside of the box when it comes to who that might be.

marketing-to-find-your-ideal-clients, photographer-sales-mastery, sales-for-photographers

If you haven’t left a review on iTunes yet, why not? I know that we have thousands of listeners – I see your listens and downloads out there – and I want to know exactly what you need help with! Your reviews not only make my day but help me to bring in awesome guests to get you the assistance and resources that you need to grow your business. If you haven’t left a review yet, can you head on over to iTunes to leave a review? I would SO appreciate it!

Key Topics

  • A Higher Level of Service for Clients
  • Building a Business
  • Being a Trusted Advisor
  • Marketing to Find Ideal Clients

Major Takeaways

  • More about Luci Dumas, 38 years as a photographer! (2:35)
  • Who are your best clients? Think outside the box… (7:38)
  • Free vs paid… a harsh reality. (8:25)
  • Value is often in stories & memories (10:17)
  • What is it that you’re REALLY creating? (11:20)
  • Providing a higher level of service to your clients (16:09)
  • Are you building this in your client relationships? Being a trusted advisor (17:35)
  • A morbid but real truth & how it applies to you (21:44)
  • STOP doing this! (24:28)
  • Creative mindset blocks in sales & money (30:41)
  • A must read book (31:57)
  • THIS is different for everyone, and that’s okay. (32:13)
  • Do NOT let fear of this control you (34:14)
  • Finding the right people – 3 tips (40:42)
  • If you build it, they will come… NOPE. Do the work! (46:13)
  • Two words that will change your marketing efforts COMPLETELY when marketing to find ideal clients (46:31)
  • The importance of connecting with your colleagues (47:01)
  • How many of these do you really need? (51:46)

Now What?

If you loved this episode all about self care for entrepreneurs, can you head on over to iTunes and leave a review? Marketing, business building, and self love for entrepreneurship can be overwhelming, and I want to make sure to give you the BEST information based on what you need! I know it takes a few minutes but I would really appreciate it. I want to impact the lives of the amazing students I work with, and your review will help me do that! Click here to visit the iTunes page!