5 Emails to Welcome Your Potential Clients: Email Marketing for Photographers {Ep 047}

Lately, some of my students have asked me – what do I put into the sequence when someone opts in for my email list? If I have a Facebook or VIP group, and a question when someone joins for an email address, what do I send them once they’re opted in? Email marketing for photographers can be a loaded topic, and deciding on the emails to welcome the people that want to hear more from you is crazy important!

Today we are going to dive into welcoming the people that want to hear from you – they’ve opted in, and because you’re the badass business owner that you are, you are ready to welcome them with open arms! I even have a bonus email in this episode for when someone opts in through your Facebook or VIP group – because if you’re not asking if they want to when they join, you are missing out on a HUGE opportunity.

We are going to talk about some terms today that are commonly used in email marketing in general, and email marketing for photographers. Terms like ESP – which is email service provider. Or lead magnet – which is a super awesome value packed download that you can offer someone in exchange for joining your email list. If you have no idea what I’m talking about, check out my email marketing 101 free class. It’s just sent via email, it’s a 5 day class that just gets emailed out to you, one email every day, to walk you through setting up your email marketing and emails to welcome your tribe. It’s an entry level class, if you want MORE in depth information including the strategy behind it, you’ll want my Inbox to Booked course, which opens in December.

TODAY is the official launch for the shop! This has been on my heart for awhile – to offer a go-to place for templates for email marketing for photographers, workflow, Photoshop templates, and more. Click here to check it out – and don’t forget to listen in the episode for your bonus offer!

Thinking about your overall client journey is CRAZY important, and this welcome sequence or funnel is just one small piece. When someone opts in, what do we want them to do? Book us, right? Confirm their session or wedding or whatever service they need, and pay for the amazing service that we provide. So how do we walk someone through the journey to get to that point?

Really embracing email marketing for photographers will give you the chance to welcome someone with open arms, and we are going to go through the emails to welcome them. You want them to learn more about you, what you do, and ask for more information about them. You’re starting a connection, a conversation. When you do this correctly, you won’t have to compete on price or anything else. Your ideal clients will want ONLY you to work with them!

Without further adieu, let’s jump into some email marketing awesomeness!

email-marketing-for-photographers, emails-to-welcome, photographer-marketing-help

Key Topics

Welcoming the potential clients that want to hear from you and learn more, and why it matters at the beginning.
5 Emails to include and what to say in each to maximize your efforts in email marketing for photographers!
A bonus email for someone that joins from your Facebook or VIP group.
A very special offer for copy and paste templates, so that you don’t have to type all of this out!

Major Takeaways

A brand new resource for you to grab the templates you need (4:46)
What do I put into a welcome sequence or funnel? (7:31)
If you have a Facebook or VIP group – YOU NEED TO DO THIS. (7:52)
A note of encouragement that you definitely need to hear. (9:08)
Common terms when it comes to email marketing for photographers and what they actually mean. (10:25)
What is a welcome sequence or funnel? (12:02)
What is the goal for when someone opts in? (12:54)
Best practice and tips for welcome sequences or funnels and emails to welcome. (13:27)
A tip SO important – it needs to be said more than once. (17:06)
An introduction, the first email in the sequence. (18:41)
Second email – when to send, social reminders & connections, & how to contact you! (25:00)
Third email – what is it REALLY like to work with you? (27:46)
Fourth email – yes, you ARE the expert! So share it! (29:50)
Fifth email – super secret special offer time! (33:28)
BONUS email – specifically for people from your Facebook or VIP group. (40:13)
High level overview with recap of ALL of the emails. (43:22)

Now what?

If you loved this episode all about email marketing for photographers, can you head on over to iTunes and leave a review? Marketing, business building, and small business marketing can be overwhelming, and I want to make sure to give you the BEST information based on what you need! I know it takes a few minutes but I would really appreciate it. I want to impact the lives of the amazing students I work with, and your review will help me do that! Click here to visit the iTunes page!

5 Emails to Welcome Your Potential Clients: Email Marketing for Photographers {Ep 047}