Storytelling in Marketing for Small Business Owners with Nick Demos {Ep 045}
STORIES are what we as humans remember more than most things, and storytelling in marketing and marketing for small business owners is a MUST have skill!
Today’s guest is Nick Demos, a Tony award winning Broadway producer who has spent his life telling stories in different formats, from the stage to now in his own life and business, and today’s episode is ALL storytelling in marketing, and the stories that you can share that will really have an impact on your business and help you as a business owner. Marketing for small business owners has SO many pieces, and when you can embrace the art of sharing more than just your product or service, your ideal clients will want to do business with you even more!
You all know that most of my guests are female – and that’s not because I don’t love the guys because I do, but just because there are so many men in the business space that I want to hear the ladies too. SO – when I have a guy on the podcast, you know he’s freakin’ awesome y’all, seriously. It’s rare, just sayin’. Today’s guest has won a TONY – how crazy cool is that? He’s a kickass business owner and entrepreneur that works with other heart centered entrepreneurs own their place in their market by sharing their stories.
So many of my students share that they don’t think they’re very interesting, and don’t really have any stories to share, but I want to ASSURE you that there are so many things that your clients want to know! Nick and I will outline some suggestions and ideas today, and you might hear a few AMENs in the mix because of some truth bombs. This episode was recorded in early 2020, so you will hear some references to the Super Bowl, and yes, things have changed a LOT.
BUT – the need to share more of yourself and your story with your audience hasn’t changed. Storytelling in marketing for small business owners has been a must for decades, probably even longer, and that won’t change anytime soon.
If you have listened to this and you’re like oh MAN my brother, sister, mom, cousin or whoever needs this – and you want to help – please share this episode! And if you have an extra minute or two, can you head on over to iTunes and leave a review? The reviews mean so much to me and my team, and they give us feedback for what you love so that we can serve you even more in the future!
Key Topics
- Storytelling in marketing, why it matters and how can you start to gather these stories?
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What are we really selling people in our businesses when we are working on marketing for small business owners?
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What is a very common fear when it comes to sharing stories, and why you need to get past it!
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How does mindfulness impact your storytelling and marketing?
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Writing prompts for stories & marketing
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Confidence in writing, and the benefit of repetition & experience.
Major Takeaways
- An introduction for today’s guest, Nick Demos (0:28)
- Nick’s moment of clarity. (2:18)
- How to know when it’s time to move on – hint: listen to your intuition and honor it! (4:03)
- Where is the finish line, what is your end goal, when will you have made it? (5:20)
- It’s an unfolding, there is no end, just progress & changes. (6:02)
- You never know who you you are meeting or impacting, even in ways you don’t know, in random places. (6:38)
- Intuition is too often ignored. (8:16)
- Nick’s definition of spirituality. (9:30)
- Parents want the best, but sometimes can cause this instead, even with the best of intentions (10:05)
- Stories can continue throughout generations, sometimes breaking them can be difficult but so powerful. (10:53)
- Spirituality in breaking the patterns, and how you can affect future generations and the world around you. (11:39)
- Why is storytelling in marketing important for a business and personal brand? (12:52)
- How does your brain (and your clients’) process information? (13:20)
- Does storytelling really even matter? (14:0)
- What differentiates you in your marketplace, what sets you apart? (14:41)
- Every good story has these three parts, with the focus on your hero. (16:04)
- What are we really selling people in our businesses? (16:26)
- Yes, you really do have stories to tell. (17:52)
- A very common fear when it comes to sharing stories, and why you need to get past it! (18:42)
- One of the best things you can add into your stories to really make an impact & connection. (20:09)
- Unpopular opinion… social media & why we need MORE than just that. (20:53)
- The more you can allow yourself to do this, the more successful you will be. (22:04)
- How do you figure out the integral stories, and keep track of them? (22:38)
- Flow writing, what is it, how can it help with storytelling? (25:23)
- Start small and don’t share this. Yet. (27:16)
- Know thyself, here’s why it matters for your business. (29:10)
- How does mindfulness impact your storytelling and marketing for small business owners? (31:48)
- This really helps with the haters and criticism. (33:33)
- Truthbomb that can be really hard to internalize sometimes when it comes to others watching us… (34:38)
- Wisdom with age, the beauty of letting go of others’ opinions. (36:02)
- Writing prompts for stories & marketing (38:28)
- Confidence in writing, and the benefit of repetition & experience. (41:50)
- We’re all just growing and changing, so we can benefit future generations too! (44:06)
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