Marketing for Small Businesses by Adding Products with Christina Scalera {Ep 072}
How the heck can we diversify our income? As a service based business owner, it is something that I have been asked and considered myself as well as marketing for small businesses. I’m so excited for today’s guest and the information that we have available today, because the struggle is REAL – am I right?
So hop on and join us! You can listen with the player below, or wherever podcasts are available, iTunes, Spotify, Amazon and more!
NEW – this episode is available on the YouTube channel, click here to watch the video!

I am super excited to be able to have this boss on my podcast today! Christina Scalera is an attorney and founder behind The Contract Shop – providing contract templates and legal paperwork for business owners without hiring an attorney. She now has an online course that teaches people how to take their service based businesses, and start selling digital products online.
Marketing for small business owners can seem DAUNTING – so why add another thing to your never ending to-do list? Because having multiple streams of income is not only a smart move and how most millionaires get to where they’re at financially, but in our current climate with the chaos around us – it is absolutely necessary.
Having an online shop might seem kind of silly for a service based business owner, but think of some of the things that people ask you regularly for inside of your business, that you can be repurposing and selling online! Marketing for small business owners does NOT just mean social media or ads, you have so many options when it comes to sharing your business and your skills.
Christina has a ton of ideas and has taken her online shop WAY past what she ever thought was possible, I can’t wait for you to listen in on Christina’s expertise!
Key Topics
- Marketing for small businesses by adding products and setting up different revenue streams.
Major Takeaways
-
Hear what Christina has to share with another creative business that has a hard time focusing.
-
When not in your busy season, why is setting up another stream of income a must for any business owner?
-
Are you ready to know the three secrets that every business owner needs in order to turn their services into products?
-
Strategies for marketing for small businesses that are highly recommended to someone that’s starting to develop their own digital shop.
-
Avoid these biggest mistakes when starting to do your digital shop.
Now what?
- Turn your services into a product with Christina!
- Need some one on one help with how to grow your photography business or creative business? Check out mentoring options here.
- I have been asked for YEARS to offer pre-written emails for email marketing, and it’s finally here! Email marketing has been KEY in moving my business from a $20k revenue business to multiple six figures. It’s not magic, it can be learned! Do you need fresh ideas on what to write? Even better – do you want your emails DONE FOR YOU? Look no further! Just click here to get a copy of your engaging emails.
- Want more templates, workflows, questionnaires and more? There is a TON of help available on the Shop! Check it out here.
- Click here to access the FREE email 101 5 day course
- To subscribe on iTunes, click here! Email screenshot of review before hitting submit to hello@businessstraightup.com for a freebie!
- If you’d like to get notice of new episodes by email, click here. Plus, advance notice of special classes, workshops, and mentoring opportunities that are ONLY available via email. If I could send you an cocktail via email, I would, so we’ll just have to have one together while I help you with your business, sound good?
You probably hear or read all the time on podcasts and courses that you need to do certain things, or have specific processes in place to help with your business.
Whether it’s lead follow up, client onboarding & booking, email templates or client workflow, all of this can be SO OVERWHELMING when you don’t know where to start!
I have spent 15 years creating processes that are repeatable for my own business, and I have finally launched my ONLINE SHOP where all of my email templates, questionnaires and workflows are finally available for purchase online.
And JUST for my amazing podcast listeners, I have a special code available for you, for 10% off on any product in the shop!
Head over to www.shopwithbrooke.com and use the code BSUPODCAST to get 10% off of ANY product – yep, that’s right, ANYTHING!
Don’t let overwhelm or all of the “shoulds” take precious hours of your time, that you could spend with your family or friends, or doing things that you really love. Check out the templates and created-for-you systems that are available, so that you can automate and get your time back.
Leave A Comment