Instagram for Photographers and Creatives: Growth & Measurement with Karen Rich {Ep 059}

As a creative, showing our work is a huge part of what we do online, because that’s our art, right? That’s what we do. That’s what we sell. But so many of us just kind of slap up a social media account, have really no idea how to use it strategically.  This is why I am excited for you to meet today’s guest. She is a social media Rockstar and educator, as well as a strategist when it comes to Instagram for photographers and creatives. Karen Rich went from being a media advertising executive, an ad agency principal, to running her own business helping people harness the power of social media.

So many people think that I hate social media because I talk about email marketing so much, but really nothing could be further from the truth. I just want people to understand that we can’t necessarily rely on just one marketing strategy. Instagram for photographers and creatives is just one part of an overall marketing strategy. There are so many pieces that go into successful marketing in this giant umbrella that we know of when it comes to marketing our businesses, and social media is an amazing opportunity.

So join us as we discuss the various strategies you can use to set up a strategy when it comes to social media marketing!

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Key Topics

  • Top social media goals you can set for your business.
  • Instagram for photographers and creatives: what you should look for in your social media accounts to make sure they’re set up correctly and optimized for growth.

Major Takeaways

  • The amazing first step to setting up a strategy when it comes to social media marketing and Instagram for photographers and creatives.
  • What are buckets and how can they be used to reach your target audience.
  • The 3 types of posts and how photographers can use them to reach their business goals.
  • The greatest thing that you can use for social media!
  • Top social media goals you can set for your business.
  • Why connecting your Instagram and Facebook business accounts can make setting up posts and analytics simpler.
  • What metrics can be actively measured to watch the growth of your social media account.
  • Why behind-the-scenes and advice posts are the best in engaging an audience interested in photography.
  • The difference between Instagram creator and business accounts and choosing which one is best for you.
  • What you should look for in your social media accounts to make sure they’re set up correctly and optimized for growth.
  • What you can implement now without the paid advertising to start the growth organically.

Now what?

If you loved this episode all about Instagram for photographers and creative business owners, can you head on over to iTunes and leave a review? Marketing, business building, and self love for entrepreneurship can be overwhelming, and I want to make sure to give you the BEST information based on what you need! I know it takes a few minutes but I would really appreciate it. I want to impact the lives of the amazing students I work with, and your review will help me do that! Click here to visit the iTunes page!

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