Confidence in Analytics & Facebook Ads for Photographers & Creatives: What to Measure with Rita Barry {Ep 062}
Facebook ads for photographers and social media marketing, in general, can be intimidating and overwhelming. With all the updates and working pieces involved to get this going, it is hard to keep up. But today’s guest, Rita Barry is a digital marketing powerhouse and a brilliant businesswoman who has shared a lot of strategies when it comes to measuring the metrics in your business that are most important.
In this episode, we are going to talk about how you can harness the power of social advertising.
We’re also going to chat about metrics like what the heck are we measuring? What the heck are we looking for when it comes to growth? What does that even look like? Are we looking at traffic? Are we looking at clicks? Are we looking at views? What do we need to measure when it comes to really know if all of this effort that we’re putting into things is actually working? Like is it worth it? How do we know? All of these and more will be discussed in this episode.
So let’s go on over and dive into social ads and metrics and all the things you need to know about social media marketing.
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Key Topics
- How we can harness the power of social advertising.
- Measuring the metrics in your business that will lead you to achieve your goal.
- Why you don’t need to be intimidated by Facebook ads.
Major Takeaways
- Why Rita started looking at Facebook ads.
- What the hell is a funnel?
- What is the process between point A and point revenue?
- Why email marketing is an effective tool for marketing even for people that are not yet ready to commit.
- Amazing ways that analytics have helped Rita’s own confidence or competence for her clients.
- What do you actually have to do to achieve your goal other than randomly posting on social every day?
- How to avoid being overwhelmed with Facebook ads.
- How do you determine who you should need to advertise to?
- One simple thing you need to put in place before running your Facebook ads.
- How putting a pixel on your website helps you run your ads even when you’re busy
- A great first step to take to understand Facebook ads for photographers.
- What is Top of Mind Marketing and why is this important to your business.
- Three amazing tips to have a successful Facebook or social ad.
- How has the pandemic changed social media marketing.
- Questions you need to ask someone before hiring them to do your social media marketing.
Now what?
- If you are struggling with something specific in your strategic planning process, and you need help that is personalized, I am excited to announce that I have officially added mentoring one on one back into my business! Please visit this link for more details.
- Work with Rita and get the help your business needs to grow through your marketing efforts.
- Connect with me through Facebook and Instagram
- Don’t forget to subscribe to my YouTube channel.
- To subscribe on iTunes, click here! Email screenshot of review before hitting submit to hello@businessstraightup.com for a freebie!
- If you’d like to get notice of new episodes by email, click here. Plus, advance notice of special classes, workshops, and mentoring opportunities that are ONLY available via email. If I could send you an cocktail via email, I would, so we’ll just have to have one together while I help you with your business, sound good?
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