Brooke Summer 0:00 Hello Gorgeous business owners! Welcome back to another episode of bold with Brooke, the podcast in place to be to learn the marketing and business skills you need to get the clients that you need and want to grow your business. I was so excited to get this episode over to my editor that I forgot to do my spoken intro. So you're gonna see a change of clothes. I'm wearing something different. If you're watching this on video, if you're like Brooke, I didn't even know there was video. I do put podcast episodes up on my YouTube channel as well.

Brooke Summer 0:31 So you can go to boldwithbrooke.com/youtube. Like where the hell do I find that? Please join us not every single episode has a video, but a lot of them do. So come on over.

Brooke Summer 0:43 Today's episode is all about seven lessons in marketing, from the marketing team behind the Barbie movie. I have been so excited to do these episodes for y'all. It's a little late, I admit it, the Barbie movie came out in July, right before I left for Mexico. I was in Mexico for 10 days. It was a very emotionally draining time in Mexico and at the same time restorative like how is that even possible? I don't know. But it was, if you've ever had one of those vacations where you're like, that was amazing. But at the same time, I have so much to process and you'll understand what I'm talking about. I came home I got crazy sick. For about six weeks, I had no voice. So the episodes had to wait, but it's out. And we're gonna go into marketing specific lessons from the Barbie movie today. Because if you did not see any of the partnerships or marketing things from the Barbie movie, you must have been living under a rock because seriously, they were everywhere.

Brooke Summer 1:40 We're going to talk all about these particular Barbie marketing lessons. And then next week, which is the one I recorded today, actually, we're gonna talk about lessons specifically from the movie, because there were a lot of them. And that one is going to be a little more of a glimpse into my ADHD brain, and all the things that happen when you're thinking about things way too much. So I am super excited to share this with you. Let's listen in. And as always, if you're like I love this content community for review, I would so appreciate that it's a boldwithbrooke.com/itunes. Let's listen in to some marketing lessons from the Barbie movie.

Brooke Summer 2:20 Hello, they're gorgeous business owners. Welcome to bold with Brooke the podcast for creative business owners to learn the marketing and business skills they need to get more clients and design their lives on their terms. So we can actually make a living doing what we love, am I right? I am your host Brooke summer, and I'm an entrepreneur, educator and champion of women reminding them to embrace and step into their power. I'm bringing almost 20 years of business and marketing experience straight to you to help you get more clients and run a sustainable and successful business without burnout or overwhelmed. Let's jump into today's topic.

Brooke Summer 3:03 Welcome back amazing business owners to another episode of bold with Brooke the podcast and place to be to learn the marketing and business skills you need to reach your biggest goals. I am so happy to be back today after taking far too much time off, well, at least for my own taste because it wasn't even for fun. I was crazy sick, I had pneumonia, and then a wicked sinus infection. And after six weeks of being sick, I finally have my voice back. Even if it's a little scratchy, I have so many things that I want to share with you. And after some team stuff that went down, I think I might be ready to actually take guests again, I get hundreds of emails from people who want to be a guest on the show. Some of them are great. Some of them not so much. So it might be something I'll be adding back in soon.

Brooke Summer 3:53 If you are interested in being a guest or you know someone that should be a guest, I would love to hear about it. But the secret word is glitter. So if you reference that the process will go much faster.

Brooke Summer 4:06 Do you guys ever include secret nuggets like that? I learned this years ago, especially when asking for referrals or for help like in a business group. Because so many people will just give you all their contact details without actually reading what you really need. This shows you exactly who read the details and who didn't because you ask for that secret word. Or you ask something specific like what's your favorite color of glitter? What's your favorite flavor of gummy bear? something silly like that. You'll know immediately who read the details and who didn't, especially for things like job postings, referrals, second shooting, anything like that. Anyway, just a little side note for you.

Brooke Summer 4:45 So today, we are going to talk all about the Barbie movie. Yep, I know. I'm a few months late and I actually have two episodes about the Barbie movie. Because right after the movie came out, I had a mastermind trip which just how going to be in the same season as whale shark season in our, I should say, off of the Yucatan Peninsula. So it was quite the trip, I came back home a week later, I was super sick. So I'm catching up and doing all the things. And I'm late, but I'm okay with that. Because while Barbie was a huge success, as soon as it came out, there are still things that are happening today, that are lessons that we can put into our own business. And before we go into details, I really want you to see the video of how I went to see this movie with my daughter and my husband's mother because y'all, I took my bright pink studio row, which is like the same color as this jacket that I'm wearing today. And I rocked it like we kicked ass, my daughter and I both dressed in all pink, and you need to see it.

Brooke Summer 5:49 It's on Tiktok and Instagram @boldwithbrooke. So if you want to see that, go check it out. And let's go back to our regularly scheduled programming.

Brooke Summer 5:58 The Barbie movie, let's talk about it. It was so incredibly well marketed. And we're gonna go through seven marketing lessons from the Barbie movie and its launch its release and the marketing behind it. And really, whether you like the movie or not, whether you like the marketing or not. The reality is that there are so many amazing lessons in how this movie was marketed around the world. This was a worldwide marketing effort. This was not just a small thing, this was huge. And there are so many things that we can apply for ourselves. If you are working on a specific promotion, or a launch in your business like black Friday's coming soon, you're using just one of these can give you a boost in your marketing. None of these lessons are new. And I'm gonna put that out there. It's not that someone came up with something brand new Barbies marketing team doing innovative marketing things. Nothing was new, but they use them all together consistently. And with such finesse that even choosing one can be a huge win for your own launch and business. Let's talk about the Barbie movie.

Brooke Summer 7:06 As of September 4 2023. The Barbie movie is the highest grossing movie of the year, worldwide at $1.4 billion at the box office. And I'm recording this a month after that number, but it was huge. It's the biggest ever female solo directed film yay for the ladies, and then was released in IMAX format in September for one week only. Barbie is Warner Brothers biggest film ever behind Harry Potter, and was in the top five box office movies for 10 straight weeks. For anyone unsure about what those numbers mean, as a family that sees a lot of movies because we love going to the movies. We know that if a movie isn't well marketed, we'll have to go see it quickly because it will be removed from the theater pretty quickly. And there have been some movies that were amazing movies, but they just no one knew about them. And there were some after the fact that we saw and we're like, Why didn't anyone ever talk about this movie? It was excellent. So movies move pretty quickly. Barbie success was absolutely unique and not common, especially for movies that aren't already part of a much bigger franchise or group like Harry Potter or Marvel. And some could argue that Barbie is part of Mattel's Empire right because Mattel has a ton of toys. And that is true. But except for animated movies, which my daughter loves. And I do not this movie was made and marketed for a much larger audience than any Barbie movie or doll has ever been before.

Brooke Summer 8:42 Next week, in the next episode, we're gonna go into lessons from the movie itself. And believe me, trying to write out those notes while watching was extremely funny. My daughter was like, okay, and if you're curious what that looks like, you really should be following me on tick tock or Instagram episode with Brett. But today, we're going to talk specifically about seven marketing lessons that we can learn from and use in our own marketing strategies. All right, let's dive in.

Brooke Summer 9:09 Number one, collaborations and partnerships. If you did not see one of these partnership products, you must have been living under a rock. I don't know what else to tell you because these partnerships were wild. I saw a video on Tik Tok that cracked me up from a comedian. And she was talking about Barbies marketing team basically accepting any licensing deals. And it definitely felt like that. Here is just a sample of a few of the marketing partnerships, collaborations and licensing deals that the movie had around the timeframe of the release. And some of these makes sense in my own brain. Some definitely seem very odd and a lot of them are still going and this is October 1, some that seem to fit with the movie. Okay, this seems very Barbie centric. We have shoes we have crocs, which is a little strange because there's kind of a joke Look in the movie about Birkenstocks versus heels. So we have shoes and Crocs and rugs, and Pinkberry frozen yogurt and camels and fashion and hair accessories and nail polish and makeup, and glassware and rollerblades although why aren't they paying? That's another story floaties we Barbie Corvettes and cars and luggage and dog accessories and bus benches and dolls. And someone even created a full Barbie Dream House in Malibu, complete with a lineup dance floor and a slide to go downstairs. And now I have new life goals. It is bright pink, you can see it stick out on the hillside among the other homes. All of these seem to make sense, right? I mean, you know, they kind of fit in with the movie. And then Barbies team was like, Yo, let's partner with others to like X Box, which kind of cracks me up because in my brain X box equals gamer geeks, and I say that with love because I was one. But I definitely wouldn't imagine that Barbie fans are gamers. Although I guess I'm wrong because obviously Xbox saw a reason to partner with Barbie. And the Xbox Barbie console had a Barbie Dreamhouse look on top of it. So you could even put like if you had a Barbie put the dogs on top of your ex box. And they even had matching controllers from some of Barbies famous outfits. Another one was Progressive Insurance, even flow was on board rugs, which okay, maybe for the Dream House, rollerblades we talked about that originally and how it does make sense, but at the same time, like there's just one scene in the movie. I don't know, even after the trailers kind of made more sense. Again, I wish they were pink and not yellow. But I digress. Pregnancy tests. Yeah, that seems a little strange to me. Especially given some of the references in the movie. I'm gonna try not to spoil it for you. But okay, we're going there. We're going with yay, ladies and pregnancy tests are a must. We also saw lunchboxes and surfboards and boat cruises, and toothbrushes. And that ad shows up for me all the time on Facebook and Instagram. And I'm this close to buying one. But I just got a new toothbrush and I really shouldn't get one just because it's pink that I want to Food Network even did a special Barbie themed episode for the summer Baking Championship complete with neons and fake milk. These Barbie movie partnerships and collaborations were insane, and plentiful. They were everywhere. It seems like there was no product that was untouched. And because of these partnerships, the opportunities for advertising were exponentially increased. Because now, not only is Mattel going to pay for their own ads to promote the movie, and their own marketing budget, that every company that partnered with them is now going to be promoting that movie through those partnerships. So this means and this is why this is important for smaller businesses. If you have let's say $1,000 marketing budget for something specific, you have a special set a special promotion, a Black Friday, whatever it is, and you know, partner with 10 Different businesses to license or promote this, whatever it is, you are potentially increasing that marketing budget by 10 times the original amount. Now is every partner going to promote it the way that you would No, of course is your thing. But it's beneficial to them too, because they want to capitalize on the movie's popularity and sell their own products. So it's a win win for all parties involved. And you know, if you've taken any of my marketing courses, whenever we talk about business partnerships, we're going to talk about how it's a win for everyone how it's not just serving one party, but it really serves everyone. Partnering with other businesses that serve the same people can be extremely beneficial for your business. And if you're wondering what that can look like, I give you one of my favorite examples in Episode 46. You can listen in at boldwithbrooke.com/ 046. But truly, that one is actually Best watched on YouTube because of the visuals in what I show you in the marketing materials. So if you haven't visited my youtube channel yet, check it out at boldwithbrooke.com/youtube. So, number one lesson in marketing the Barbie movie was collaborations and partnerships.

Brooke Summer 14:19 Number two is inclusion and diversity. No, these are not just buzzwords for 2023 for people to maybe get in front of people that they wouldn't normally work with. Despite what the silly Alfa bros would have you believe there are several people that disagree with this one. But as a larger woman, it was nice to finally see a movie that had at least a little bit of someone that looked like me, especially given the backlash that Barbie has seen throughout the decades for the body type and the body shaming. My daughter even has a plus sized Barbie doll which is pretty freakin cool. Now truly the movie could have done better it really could have, and I can talk on that for a long time. But it was a start in a way that we don't usually see when it comes to movies, especially movies with female leads. There was a new study on inclusion in August 2023 from USC Annenberg inclusion initiative that showed just how rare that level of inclusion truly is. Because only 34.6% of speaking parts were female in the top 100 box office hits from 2022. This is just from last year, we're not talking about 20 years ago. And while there are changes being made, we still have quite a ways to go. And Barbie was definitely a step in the right direction. There were larger women, differently abled women, there was even a woman dancing in her wheelchair, which was amazing. There were different skin colors, different types of women. And that even extended to the Ken's as well. Barbies aren't the only inclusive ones, Ken's had some in there, too. And while it may not be a big deal for someone that isn't really in the movie or film industry, so you're not worried about being cast in those positions, we have to remember that as people that have been raised in this culture, seeing things on the big screen can really influence how we think about ourselves, or what's available to us in a big way, especially for children. And when it comes to business, making sure that you include and show examples of who you work with, is absolutely essential. For anyone that doesn't know I was recently voted president of my Toastmasters Club, which is amazing. And I did a speech on inclusion recently. And it will be a podcast episode soon. But this is something that we cannot ignore. As business owners. And truly even non business owners, we can't ignore this, we need to be adding people into our friend group, so that we see other perspectives and we are listening to other perspectives other than what we have lived. If you are an artist that works with people, like a photographer, or makeup artists, or esthetician showing only skinny white women on your website is alienating for so many people, people will only see what you show them. And it may be that you work with everyone, you're not only welcoming skinny white women into your studio or into your business. But if they don't see that, that's what they will assume they're not going to assume that you work with everyone, if you don't show that showing all body types, skin type, skin colors, ages, and more, is a huge part of marketing and doing it well. And if you're not, you're missing out on a large segment of our population that you could potentially be working with. Now, I want to throw a caveat in here. Because I always have people that are like, oh, I'll just add that into my marketing. That sounds like a good idea. But do not show these people if you're not skilled at working with them. For instance, if you are a hairstylist that is not familiar with how to work with certain types of hair, don't just put stock photos of that on your website and hope for the best. It is important that we are not just marketing to include people, but actually including them in our client base, and our businesses. We'll talk more about this later. But I wanted to highlight this because the Barbie movie trailers, which is a huge part of their marketing often showed several people who aren't usually represented in movies. And while it may have just been a happy accident, I kind of doubt that their marketing team showed some serious skills. They were very deliberate. And I think that this was just one piece of it. It was very, very, very important. So number two is inclusion and diversity.

Brooke Summer 18:39 Number three consistent branding with a specific end goal. If I walked up to 100 people on the street and asked what color was used to market the Barbie movie, I would bet 99 of them would know the answer. Pink and Barbie pink just happens to be my favorite color, which I lovingly call bright fucking pink or for when my daughter wants to say it. We call it BFP especially when she's at school. You can see I even wore my favorite pink lipstick to record this episode. So if you're listening and audio and wants to see find the video because it's very honest Fenty beauty line. Absolutely amazing. I also have my pink branded jacket on because I was someone who used to hate the color pink. And if you're someone that hates that color, you were probably out of luck for a while when it came to commercials and marketing. I was that person seeing everything in pink used to drive me nuts. I would literally tell my husband all the time. Not all girls like pink. But when my daughter was born, it became my favorite color. So I was not sad with all of the Barbie movie marketing. They even had big billboards that had just the movie release date on them. No other text, literally just a pink board with the dates because you didn't need the text you knew just from the color. And I debated talking about bring In this episode, we're gonna go there. But it really is a whole different topic for a whole different episode. This is a beautiful example of branding that speaks for itself that led to a goal. It didn't have any text. And yet everyone who needed to know knew exactly what those billboards were for. And that is insanely powerful. consistent branding is just one small piece of the puzzle. You'll remember I said consistent branding with a specific end goal, right? So when it comes to the Barbie movie, what was that end goal? To get people into the theater to see the movie? So let's talk about that. Why does it matter that they're going to the theater, instead of watching at home, when the pandemic hit in 2020, several film companies had to think fast, and a lot of things changed for movie goers. Namely, watching movies at home using streaming my family. And I don't include in that statement, because we really missed the movie theater. And I was so excited that the first movie that we went back to see was Wonder Woman 84 Even if the movie wasn't amazing, it's okay. It was good. It was good. Ever since then, several film companies have complained that people don't want to go to the movie theater anymore, because they're so used to watching at home. Again, I don't include my family and I in that, but I do know that it tends to be the norm. And the Barbie team wanted to turn that on its head. They wanted people in the theater to see the movie, so that those numbers could be calculated. So remember the partnerships that we discussed several of them that I didn't discuss previously, were specific to movie theater chains, who offered very specific branded items like cups, and popcorn buckets and large displays to get people back into the movie theater. And yes, if you really want them, you can buy them on eBay later and a 300% markup. Or you could just go to the theater to see the movie. Really, if you're like my uncle who just loves movie theater popcorn, you can just walk in and get your popcorn and leave if they let you. Mattel and Warner Brothers knew what they wanted. They wanted to get people into the theater. And that pink was a call to beckon people there. As we already discussed, they weren't disappointed. This movie has generated over a billion dollars in revenue, this consistent branding. And when I say this as it applies to your business, it's not just about one color, y'all. This is an example from the movie. It is essential when it comes to your business. And not only consistent branding, but with a call to action and end goal a bigger why? Why should someone care about your branding? Spoiler alert, it doesn't have to just be about what you do your product, your service, it can be way bigger than that. But again, that's a whole different episode. Don't skimp on thinking about your overall brand. What does someone feel when they see your name, your business name your colors, or any of your marketing pieces? What do they know about your business? What you do? What are people saying about you when you're not in the room? These are major pieces to consider when it comes to marketing and running a business. And they're very often ignored. So the third lesson from the Barbie movie is consistent branding with a specific end goal.

Brooke Summer 23:10 Number four, strategic planning and momentum y'all. The trailer the official trailer, the teaser, if you will, to the Barbie movie dropped on May 23. Why does this matter? Well, it was directly before the Memorial Day moviegoers would be in the theaters, which is the unofficial start to summer. And typically a pretty big movie weekend, a lot of big things come out that weekend. Same as like Thanksgiving, Christmas stuff like that. So it was big. And it was also two months before the movie came out. Now do I think that you need to be promoting something two months before you drop details? Not necessarily. But your marketing, your products, your videos, your images, everything you're doing should be pointing to something specific. What is the end goal? What is the action that you want someone to take marketing a launch or promotion is not just one social post and you're done. Remember, on average two to 6% of your audience will actually see that post. That's a really small percentage on so many people will just post once or twice on Instagram, and then say marketing doesn't work. And every time I see it, I just chuckle and shake my head. Barbies marketing runway was huge. If you've never heard that term, the runway refers to the time before the actual promotion or launch happens. So think of a runway for a plane. There is time and space that has to be available before that plane can actually take off. If my son was here, he would correct me I'm sure and tell me all of the details in his pilot speak before I would remind him that mansplaining is not attractive. But the bottom line is that there is preparation. There is a strategy. There's a goal and certain marks towards that goal. And all of those marks we'll see To gain momentum, that is way undervalued. If you have something specific that you really want to see successful, create a plan for yourself. Be strategic in that plan. Don't just throw something against the wall and hope for the best. Do you know that your audience typically sees things late at night more than they do in the morning, use that to your advantage. This doesn't mean that you have to be marketing constantly. You don't want to put 100 posts up. And again, just hope for the best. You can pre schedule things, create partnerships, and more. I mean, just listen to this whole episode is literally a marketing plan. But create and stick to the plant. Can you change it? Can you add to it afterwards. Of course, this plan isn't some harsh checklists that must be adhered to under any circumstance. We are going to pivot and change things up when necessary, but you need to at least have a strategic plan to start with. So number four was strategic planning and momentum. Number five, keep going even after the official launch date. The Barbie trailer was released on May 23. The movie was released on July 21 2023. And most movies stay in the theaters for an average of four weeks before they're removed from the schedule. Based on that average. That means that the Barbie movie would have been marketed consistently before the release date. Because the first weekend numbers are really important. And then until about August 21. Given that four week schedule, give and take, then you might see more marketing around release to streaming depending on the movie, and who's streaming it. But Barbie kept going even during and after the launch. It was even rereleased in an IMAX format, with additional scenes on September 22, which is very uncommon. And it only lasted for a week. And I'm a little salty that I didn't get to go see it because I was sick and my schedule didn't allow. But that's okay. Now that Halloween is coming up, we're going to see even more from the Barbie movie and their marketing team because of costumes. And I know this from experience because I myself have been looking for a weird Barbie costume dress in larger sizes, unsuccessfully. How many of us have launched a promotion or a product, and then we get busy with that product and the clients that came in. So we stopped marketing because our attention is elsewhere. And then a month later, we're like shit, we don't have any clients, we should start marketing again. We go back and forth, we market a lot and then we do none. And then we market a lot and then we do none. And we wonder why we're in this feast and famine mode. It is absolutely imperative that we keep the momentum going. Even once we're in the thick of it. This is not easy to do. But it has become increasingly easy given scheduling tools, especially for marketing channels like social media and emails, pre schedule those things so that you're still talking about it even after the release date. Do you have a deadline that someone needs to book with you buy, talk about it and remind people of the deadline? I promise you people sign up last minute it happens all the time. Do you have a limited number of spots or products? Remind people? I just did a video about this on tick tock, I promise you. No one is thinking about you and what you're saying near as much as you think they are. They are wrapped up in their own lives. So keep going keep marketing, even after that release date, even after the launch date. With reminders of details. You can even share updates on how it's going or behind the scenes. The Barbie movie had a very successful first weekend, you better believe your acid they were gonna start talking about that later. See the movie that everyone saw last weekend. They are sure as hell gonna be talking about that later. No matter what's going on. Keep going behind the scenes, updates, details, reminders, and dates, deadlines. limited availability. Don't make s**t up if it's not real. Don't say there's only two spots left when there's really 20 That's desperate. Don't do that. But when it comes to marketing, keep going. Number five was to keep going even after that launch date

Brooke Summer 29:14 Number six, having a strong purpose and aligned why. Even if it pisses some people off? When I was looking for examples of this particular lesson. It was a lot. I was laughing a lot not gonna lie. This episode took some time to prepare because people were pissed. Okay, there are so many TikToks about the Barbie movie and Instagram whatever news pieces, specifically from men, and they were so funny. One of them that I remember in particular was a dad of adult daughters who watched and said that this movie was incredible and showed that women absolutely know what men love and want and we as men need to start listening I'm paraphrasing there, but you get the idea. His video was a glowing review of the movie, but not all of them were. There were some people who were upset about a map that's shown very briefly in the movie, and how it might anger certain political powers. There were people that called it man hating, which is hilarious. Given that a put men in a position that women have been in for literally centuries. Some politicians even got into the game with nasty tweets, upset that the word patriarchy was used. And ironically, Kailyn Baron on Twitter said, Did you dislike how can was portrayed? Did it make you uncomfortable to see his identity tied solely to his perceived romantic interest, and that he was only validated when seen through her gaze? You're really close to realizing something big spinning, keep going. The backlash was severe. But so was the success. For every person that hated the Barbie movie, there were several people that loved it. And the numbers don't lie. Over a billion dollars later, the overall message behind the Barbie movie obviously resonated with a lot of people. And the people that hated it, still saw it. They were patting those numbers even more. What is your overall why? Why do you care about what you're doing? And when I walk my students through this, I can promise you we go way deeper than I want to empower women. Can you imagine if Greta Gerwig said that about this movie? Like they interviewed her? And all she said was, well, I really want to empower women. No, she would never say that. Because there's so much more to it. There is a running joke with my students that when I'm working with you, on your big why bring some Kleenex, because you're probably going to cry. Not because I mean, not because I'm breaking you down. But because it's really an internal journey to figure out why you're doing what you're doing. And it will often involve some self reflection and tears. The Barbie movie had a bigger why and a bigger message behind it. And even my husband, and for anyone that knows my husband, you know what a big deal this is. Went to the movie because my daughter asked him to, and he enjoyed himself. I'm just gonna pause a moment for anyone that knows my husband. Collect your thoughts for a moment because you know what a big deal that is. One of my favorite tweets about the movie was from Janelle como. On Twitter, she said, "Girl, are you the Barbie movie? Because Wow, a lot of men are angry that you weren't created specifically to appeal to them." If that doesn't share a bigger why? I don't know. What will you need to be sharing your why the bigger reason behind what you do? And don't hide it? Yes, it's going to piss some people off. Yes, it's going to bring in the haters and the trolls. But damn, if you're not okay with that, are you really okay? With having the size and revenue and business that you claim to want? And when I say that, it's not a scathing remark toward anyone listening, because I'm telling myself that too. And I tell myself that regularly, we have to be okay being authentic and our message sharing our bigger why? So that we can attract the right people and repel the wrong people. And with that comes the trolls, the jerks and everything in between. And we have to be okay with that. So number six was having a strong purpose and aligned why even if it pisses some people off?

Brooke Summer 33:21 Number seven, the final marketing lesson from the Barbie movie, and to be completely transparent. I had eight I put one in next week's episode. So number seven is content marketing, we're going to be a little more specific and say, don't forget the storytelling. We all know that there is marketing like showing the benefits of a product or service, telling them why that service or product is better than the others, why they should hire you look at all these features. Look at all this amazing stuff. Look at all the bonuses and the benefits. And that's true. And there are so many methods to this, but one that way too many small business owners ignore and the Barbie movie mastered is content marketing through storytelling. The core of the Barbie movie was the doll that's been around for a very long time our grandmothers had Barbies, but that doll has had its own controversy. The movie had to be appealing to older girls and their moms. And by older I mean like preteen ish, and their moms and their grandmothers too. They had to include certain parts of the origin of Barbie why it was such a scandalous option in a world of baby dolls for girls, and how Barbie changed through the years. And personally I loved the addition of Rhea Perlman, that was absolutely amazing. The headline for the movie says it all all by itself. The headline is, she's everything. He's just can, that tells us what the movie is really about. And makes us curious to know more. What exactly do they mean by that? Even the haters are gonna be like, what do they mean by that? That's not okay. The war Your brother's president of Global Marketing, Josh Goldstein did an interview with variety about some of the strategies behind marketing the movie, and talked about a bread crumb strategy to share little elements of the movie to make people curious and create conversations. Specifically, they used little bits of the story that they shared, to entice people to see the movie. And the trailer even gave some of the opening narration by Helen Mirren challenging the idea that girls have to play with baby dolls. Quite frankly, that alone probably interests a lot of women to see the movie, which leads me to my next point, this content marketing, your marketing that you're doing needs to be shareable. Because I promise you that when women saw that trailer, they were immediately sending it to friends and inviting them to see the movie. And what's amazing, is that by including stories that are family friendly, they expanded their audience immensely. As a mom to an eight year old, I looked up all the movie details, and Parent Guides ahead of time, because of the PG 13. rating. You never really know what that's gonna look like I wanted to know if I would be upset that I took my daughter, or if I would be happy that I brought her with me because she really wanted to see it. When I saw that one of the big red flags was, quote, sexual assaults, because a guy slaps Barbies behind and then she punches him in the face. I was like, of course, my daughter will see this at least once, if not two, three and four times. And I know that I'm not alone in that Barbie is bigger, why was shared in all of the little stories leading up to its release? And we were so ready for that movie, in your own business? What are little pieces that you can share in your marketing. As a boudoir photographer, this can be hard for me because some of the stories behind why I do what I do are not my stories to share. But I have shared little pieces without names. without identifying details or images. My clients are okay with that. Because it's important to me that women understand the bigger picture, that it's not just about images, or looking pretty. I want them to know more about what I do my clients stories and who the hell I am. Because ultimately, that's going to show them why they should hire me and not someone else. It is time to include storytelling in your marketing if you're not doing so already. And I don't mean sharing your life story. This does not have to be a two hour movie about your life. Well, I was born on a cold north and December. No, we don't need any of that. Just share little things that matter to you. Little stories, your background things that are important to you. That will make your potential clients raise their hand and say Yes, me too, girl. Because how many of us have been assaulted, just like Barbie and wanted to punch someone in the face and did not that story alone made me a hell yes for this movie. And I was already a yes for the movie. Marketing is absolutely essential when it comes to running a business. And content marketing is a big piece of that. A huge piece of that. So we need to start sharing those little stories number seven content marketing. Don't forget storytelling. So as a little recap, as we near the end, number one when it comes to seven marketing lessons from the marketing of the Barbie movie.

Brooke Summer 38:15 Number one is collaborations and partnerships. Number two, inclusion and diversity number three, consistent branding with a specific end goal number four, strategic planning and momentum. Number five, keep going even after the launch date. Number six, having a strong purpose and aligned why even if it pisses some people off? And number seven, content marketing, including storytelling and those short stories.

Brooke Summer 38:45 Marketing is non negotiable. It's so funny to me when people say, Oh, I run a business, but I don't really like marketing. How are you telling people about your business? Because that's what marketing is. It is 100% essential marketing and sales are non negotiable skills when it comes to running a business. And the Barbie movie marketing team absolutely nailed the marketing. Even if you are not the ideal audience, chances are you saw at least one or two of the product partnerships, because they were everywhere. There are so many lessons in this marketing that we can apply to our own businesses.

Brooke Summer 39:19 And if you're unsure what this looks like for yours, and you're like brick, this all sounds great. But what the hell do I actually do with this information, I want to invite you into Bold Marketing Academy. It will be opening again in November, complete with new courses, new payment options and more. And it is a community where you can not only learn the skills to market your business, but you'll also get the coaching and accountability that goes with those skills. So you can actually do the things that you need to do because how many of us have signed up for things and then we don't actually take action. If you want to know more?

Brooke Summer 39:53 Head on over to boldmarketingacademy.com sign up for the waitlist. We are going to do a free class on email marketing, maybe other To beforehand, so even if you can't join right now, I promise you're going to want to start incorporating email marketing into your overall marketing strategy.

Brooke Summer 40:09 If you loved this content and you're like, Brooke, this was amazing. Can you do me a huge favor and just tiptoe on over to iTunes and leave a review. If you're watching this on YouTube, leave a review, subscribe, thumbs up whatever we do on YouTube, you can go to build with book.com/itunes. Go ahead and pause. I'll wait. Welcome back, because those reviews are what allow us to bring in amazing guests. I'm so happy to have been Amazon's featured podcast, along with being one in the top 3% of podcasts on marketing in the world. And I'm so passionate about helping you move your business forward. July's trip with my mastermind was a huge eye opener for me on where that passion comes from, and what I haven't been sharing. So that will be an episode coming up soon, I'm sure but until then, don't forget to subscribe, leave that five star review. So I can keep this marketing and business content coming your way. The podcast is free. Those reviews. I like a little podcast currency. Thank you. And we so appreciate all of them.

Brooke Summer 41:17 I would love to know some of your biggest aha moments or takeaways, you can share them in the community at boldwithbrooke.com/community which is our little cozy corner of Facebook, or take a screenshot and tag me on social at bold with Brooke all one word. Your business is just one way that you can move through the world and affect and impact people around you in the way that you choose. It's time to step into that power and own it fully including marketing your business to get the clients you want and need to reach your biggest goals. I can't wait to see what you do with your business and how you change the world because what you do matters. I love you have an amazing day. Thank you so much for joining me today and listening in. You can find all of the show notes for this and every episode over at bold with brooke.com/podcast where you can also find all of the links or resources mentioned I can't wait to work with you have an amazing rest of your day.