Brooke Summer 0:00

Hello, amazing business owners, how are you today, I hope that you are staying cool. I know a lot of our state over here in Colorado is on fire. So I hope that you are evacuating or safe, and that your family is safe. And oh my gosh, my heart just goes out to you. I keep watching all of these social updates, I hope that you're safe, maybe I can provide a little bit of something else for you to focus on for a little bit. Because today we are going to talk all about content pillars, what are you going to talk about when it comes to your business. And this applies for social for email marketing for your website, this is going to be kind of a foundation when it comes to marketing your business. And I want to take you through a whole bunch of examples, things to consider, and a process and questions to ask yourself when it comes to what the hell you want to talk about with your business. Because marketing your business is how you're going to get eyeballs on you how you're going to have people realize, oh, gosh, that's what she does. And then selling your business is how you're actually going to get them to book with you. They go hand in hand. So today, we're going into marketing. And I can't wait for you to hear all of the suggestions, examples and kind of how to choose all of this. Let's listen in. Hello, they're gorgeous business owners.

Welcome to bold with Brooke, the podcast for creative business owners to learn the marketing and business skills they need to get more clients and design their lives on their terms. So we can actually make a living doing what we love, am I right? I am your host Brooke summer, and an entrepreneur, educator and champion of women reminding them to embrace and step into their power. I'm bringing almost 20 years of business and marketing experience straight to you to help you get more clients and run a sustainable and successful business without burnout or overwhelmed. Let's jump into today's topic.

Hello, amazing, beautiful entrepreneurs and business owners. Welcome back to another episode of bold with Brooke, the podcast and place to be if you want to actually make a living doing what you love. We are going to talk today about content. Now let me tell you a little bit of the why behind this episode. I have planned and I'm sure that you've heard it before. If you're in my Facebook group, if you're not, why the heck not go to boldwithbrooke.com/community. If you're already in there, you've probably seen me talk about SEO summer, it is coming. Okay, SEO Summer is coming up. And I realized when I was writing these podcast episodes, that there is a basic foundational understanding that you need to have when it comes to content types. And so I wanted to do a little bonus episode in there and talk about the content type so that you know exactly what you need to be writing about when it comes to SEO, you have this all nailed down because it goes across all marketing platforms for your business. That is why we have a little random episode, I'm not even going to call it random. It's a bonus episode before SEO summer actually starts.

I wanted to take a moment to first of all, thank you for showing up for this podcast. Because not only are you showing up as a listener for me, and I take it so personally, and it's such a privilege to be a part of your life a part of your business journey. But you're also showing up for yourself. And I've wanted to point this out, because I know that I have a lot of followers who also struggle with ADHD. I know I'm not alone here. And I wanted to point this out because there is so much information out there that says be consistent, be consistent, be consistent. And we know that and we know that we're supposed to be consistent. And I know I say we need to be consistent, because the reality is it just makes life a little easier, right? But when you are neurodivergent, it doesn't always work that way. And I know that I am not super consistent with podcast episodes, I do not have them ready to go every single week. And I should and I want to and my brain wants to do that thing. But then I get overwhelmed with things that I want to talk to you about. So I want to thank you for hanging in there. Because just because something is inconsistent doesn't make it any less great. The information that I am giving you is free education. It is a ton of expertise learned over almost 20 years of business that I've had in my own background, and I want to make sure that I'm giving you the best information, even if it's not consistent. I want to also give you a moment to just take a deep breath and stop beating yourself up. If you're not being consistent with your own content. It is okay doesn't mean you're a failure. It doesn't mean you're bad at what you do. It just means that that is not a strength for you right now. You can change that if you want to but if you don't want to, that's okay as well. So thank you for being here with me with my podcast with these episodes. Week in, week out, when I take weeks breaks and your leg wears Brooke and you are still there with me when I come back, thank you so much

SEO summer starts August 7 ish, it keeps getting moved back because there's more that I want to tell you before that, but I want to finish out the summer with some episodes that will be packed with a ton of information. This is going to be four to six weeks of SEO education on the podcast paired with marketing skills and other things you need to know and more Brooke's SEO starter pack. I'm really excited about this, I've put together templates and maps and things you need to know about SEO and that will be available at boldwithbrooke.com/seo. Now I will let you know my website provider is having some unscheduled maintenance today. We just really bad timing for a few reasons. We'll talk about that in another episode. So if you don't get to the site today, please now that it will be back tomorrow. They're working on it. We don't know what happened. I don't know they didn't give me details. But that SEO starter pack is going to include templates and maps and downloads. And it will also include these podcast episodes, once they are ready to go.

Today we are going to talk about content pillars. Some people call them categories, doesn't really matter what you call them. But we're going to talk all about content pillars. And this kind of addresses something that I get asked all the time when it comes to email, specifically email marketing, which is kind of funny to me, because it's the same thing as social media just a little bit longer format. And I watch people make these really, really long social media posts when they're not using email marketing at all. And I keep telling them, you can repurpose all of that content, all of those amazing thoughts that you just put into that Instagram post can also be an email, and it doesn't have to be immediate, it can be six weeks later, no one's gonna come back and be like, Yo, you posted this on Instagram six weeks ago. And I don't appreciate you putting it in my email, I promise. No one's gonna do that. I repurpose things all the time, not once hasn't ever been a problem. So let's talk about content pillars.

Content pillars or content categories are topics and themes that your audience will start to learn to expect from you. Some people call them categories, buckets, pillars, themes, but it doesn't really matter what you call it, they are consistent. These will also apply to the things that you share in your account when it comes to content that isn't necessarily yours, such as news, quotes, images, phonies, videos, any other types of content from other creators such as reposting on Tik Tok, or putting things in your stories on Instagram, or sharing someone else's content in your stories on various platforms. It's kind of like talking to your ideal client, it narrows down your focus on marketing, and makes it easier to determine what to talk about because you know your ideal client if you've listened to Episode One, and if you don't know what I'm talking about, go to boldwithbrooke.com/001 to listen to that episode.

This narrows down so many opportunities that you have to talk about random things. And it makes it so much easier to know what to talk about kind of like when you know who you're talking to with that ideal client. These content categories or content pillars are going to be consistent with your brand, but not necessarily about what you do. So for instance, if you are a photographer, it's not always going to be about your photos. And I'm going to walk you through a ton of different examples in a few. So stay tuned for that we're going to talk about that at the end of this episode. Typically, these content pillars or categories will also align with your life in some way. Because that's usually how we build our businesses, right? There are so many different opportunities. And it really, really depends on your brand. If you have a brand that looks at specific things, you might want to include those in one of your content pillars. For instance, if you have a brand that works with political leanings of any sort, that might be part of what you talk about. I know people say don't talk about those things. But maybe it's a part of your brand. And that works well for you. There are a few different things to consider when you're thinking about these content pillars. And I wrote down five things that I want you to consider. I want you to get out a piece paper, get out your colored pens, y'all know I'm a big fan of pens very much enjoy the sparkly pens, all the different colors. And I want you to write down a ton of ideas for what these pillars could be. Just write it all down, write them all down, even if you think they're dumb, write them all down all of the ideas. Do I want to talk about breastfeeding? Do I want to talk about pets and dogs? Do I want to talk about politics? Do I want to talk about plants? Do I want to talk about my photos? Do I want to talk about art do I want to end up just talking about some of the things that appealed to me but maybe for instance, you collect random garden gnomes, I don't know, whatever you do, we're going to put them all on a piece of paper, okay? There is no rhyme or reason to this, we're just going to throw them all on a piece of paper, I want you to do a brain dump, just get the information from your brain onto a piece of paper, you can do it electronically. Although there are studies that show when you write it down something different happens in your brain, you're more likely to retain it. I'm very much a digital girl. But I highly recommend getting the colored ink and writing these down, reigned up, get them all out on paper, and then I'm gonna have you go through that list and consider these five things.

First of all, does this idea or category fit your business goals and move clients to want to connect with you and book with you? Is this something that your ideal client is going to raise their hand and go? Oh, my gosh, yes, me too. I totally understand that. Yes, I get it. That is something that we might want to highlight when it comes to these content pillars.

Number two, does this idea help with SEO and keywords that might help people find you and what you do specifically, for instance, if you collect spiders, and that is like your hobby, and it kind of gives you the heebie jeebies just thinking about it. And maybe that's your thing, and you want to find your people, but you are a boudoir photographer, you have to ask yourself, is that going to bring people to you? And it might maybe there's a whole untapped market of people that love spiders and people that want to have a boudoir session with a spider. I don't know, quite frankly, it scares me. But ask yourself if you want to attract those people will this idea this content pillar, this bucket of information that you want to speak about? Help them find you when it comes to SEO. And I'm not just talking about on your website I'm talking about on social media as well. Maybe you are a photographer that works with horses. And that could be something you could do horse care, or things to think about when feeding your horses. I don't know much about horses. I'm reaching here. But think about the different keywords and things that people might use when they are looking for you not just on your website, not just in Google, but also in social media.

Number three, have you created content with this idea before? And how did it do if you again, let's use the spider example. If you love collecting spiders, and that is just your jam, and you love to hold your little spiders in your hand and and scare Brooke, really bad. If you love spiders, and you've created content with that idea before a blog post or a tick tock video or an Instagram real whatever, how well did it do if it completely flopped? Maybe it's not a good fit for your brand. If it did amazingly well and you watch the views just go up and up and up. Maybe that's something we need to look at a little more.

Number four, when potential clients and or your audience ask you questions, does this idea answer or address some of those questions that you get? For instance, people asked me if I work with all body types. And I will tell you I create content constantly that talks about you do not have a specific body type when it comes to having a boudoir session. So that is something that I focus on? Because I get that question a lot. And I want to kind of head that question off. Like you don't even have to ask me that question girl. Because I am telling you, you can look on any of my social media platforms, any of my communication, and you will know that it does not matter what size you are, you are welcome here. Consider the questions that you're asked consider the things that people are concerned about the fears that they share, when it comes to hiring someone that does what you do, what can you address ahead of time, that might be a content pillar or a category for you that has lots of different pieces to it, that you can continue addressing over and over again in your content?

And number five, is this idea something that you actually enjoy talking about? Is it something that you're excited to discuss? I'll tell you guys, I had a coaching session today where I was being coached. So I was talking to my coach, and she said, I went to your website and I noticed this, this isn't this about your photos. And we just went on like we were talking all about it. This is something I could talk about all day long, we were talking about inclusion and marketing and showing different body types and different skin colors and different ages. And I'm telling you, I can talk about it all day long, because I enjoy it. It's something I'm passionate about. And it's something that I'm excited to talk about. If you know that you should be talking about something but you really, really really hate it. Your audience will feel that energy from you don't add something to your list simply because you think you should one of my coaches always says You're shoulding all over yourself, okay? We're not going to should ourselves. All right, if there is something that you think you should be talking about, but it drains you and you just hate it and you're like I really don't want to talk about that it will show in your marketing. We all know that there are certain companies that have some kind of shady marketing practices. I'm not gonna call them out here, but there are companies that were like really, really did you have to go there And yet there are people who sell for those companies that do amazingly well. And one thing I've noticed over and over and over again, is that when those people are succeeding, it's because they are super passionate about what they're talking about. They love what they're selling. And it shows is this something that you actually enjoy talking about something that you're excited to discuss that you can keep talking about, for 20 minutes, no stopping without being told ahead of time without preparing a speech?

These ideas are going to be your content pillars, and we're going to have between three to six topics that your brand will consistently talk about, and embody and amplify. And again, this really depends on your brand, because not all boudoir photographers are going to have the same pillars. Not all newborn photographers are going to have the same pillars not all life coaches are going to have the same pillars, we're all going to have different things that really turned us on that we want to talk about, because that will also affect who is attracted to us. So you really want to put some thought into this, because this will also feed things that you want to talk about from not only a social media standpoint, but email marketing, SEO, it's kind of like your ideal client, now we're gonna have your ideal content, right. And this might change as well.

I would highly encourage you to go through this list, go through this brain dump and redo it every year, just to make sure your values are still the same. You change you grow. And that's a beautiful thing. I think our culture is so quick to cancel someone that they can't apologize for a mistake and move on. We grow, we change. And I'm not saying some people shouldn't be canceled, okay. But I know that I am not the same person that I was five years ago. Thank God, right. Thank God we've grown. Thank God we've changed. review these ideas every year, make sure that they're still in alignment with your business. Because things change, we change, we learn, we grow. And it's all about testing and tweaking and refining.

All right, I promise you examples. I wrote down so many examples, y'all. This is kind of my superpower. If you are stuck on this, I really want to encourage you to come into the Facebook group, the community at boldwithbrooke.com/community. Or if you're ready to just take the leap and have some accountability and help on a more personalized basis. And you're ready to join bold Marketing Academy that's available, too. Here's your little nudge because you get two coaching calls every month that are group coaching calls. And I can walk you through all of this. All right, not only do you get access to my courses, including SEO, which is coming up, but you also get those calls, which quite frankly, I think that's a huge value, like way beyond the cost of bold Marketing Academy every single month. But I'm gonna go through some examples. And it might kind of spur something in your brain. And you can be like, oh, yeah, that's true. I do talk about that. I do feel really strongly about that. When Uncle George at the family Thanksgiving dinner says something and I'm like, oh, no, here we go. Again, I got things to say about that, how it might be something that will give you a little nudge to maybe add to your list in your brain dump that we were talking about earlier. All right. First example is a newborn photographer. So if you work primarily with newborns, and I know oh my gosh, newborns are like it is such a long session. It takes so much time to calm them down, get them to sleep. So if that is you, my heart goes out to you. That is definitely some beautiful and amazing work. Some categories that you might have some content pillars, postpartum health, postpartum mental health, it could also be fears and concerns before delivery. What are the things that someone is terrified about? How about birthing hospital tips? What do you bring with you as far as the room? Do you? Are you allowed to bring certain things into the hospital room? What are some rules that someone may not know about when it comes to having a hospital birth? Is someone having a home birth? Is that something that you want to specialize in? Is that something that you really want to focus on is going to someone's house how to clean up your house before your newborn photographer gets there things to consider Do you have little things of dog hair in the corner of your house? Is that okay? Am I going to Photoshop that out? mom mental health parenthood recipes and food for postpartum and pregnancy and breastfeeding what you can do to prepare food ahead of time before you actually give birth so that you don't have to constantly be worrying about cooking when you're trying to take care of this new little human your own journey as a parent your own story when it comes to childbirth or other things related to parenthood photo help. How do you take an amazing photo of your little newborn when your photographer isn't there? There are so many different content pillars and things that we can add in when it comes to content also you share more about you. Why should someone hire you? Why is it that when someone has this brand new, beautiful little bundle of baby that they are so in love with and they are so worried about and they never thought their heart could be that big? Why is it that they want you to be in their house instead of someone else you need to share more about yourself.

Next example: a life coach who specializes in working with high performing female C suite professionals. You could have these as your pillars or content ideas, your own journey as a high performing female CEO or C suite work fashion, how to wear super comfy clothes, it still look fashionable news on companies that are making a difference, especially if you're working with female CEOs. This might include things like child care, or laws that are being passed that would affect that balancing parenthood and high stress work. How do you take care of stress? How do you take care of yourself in addition to being high performing at your job relaxation, mental health, stress management, easy meals to take to work, especially if you need certain nutrients in your diet? How do you add in fitness with that? Maybe it's not even a matter of like fitness training type stuff, but how do you make time for that when you're a C suite professional and you're constantly working? And again, you you're going to notice a theme here as I keep going through this why would someone hire you as a life coach when they are a C suite professional who work really hard in limited time? Why would they pick you over someone else they you category is going to be in all of these I'm going to encourage you to really really think about that.

Next example wedding photographer who specializes in elopements with hikes and dogs. I know for anyone who's not a photographer and you're listening to this, you're gonna be like, really? That's a thing. Yes, I live in Colorado, I can assure you it's a thing. I have several friends that that's all they do. And we're talking like eight mile hikes at 6am. Totally not my jam. I'm like a mile Yeah, I'm good. So some of your content pillars or content opportunities, ideas would be hiking. This could be trails, this could be specific trails that you enjoy. Fun locations, dog recipes, such as dog biscuits you can take with you maybe a doggie birthday cake that you made for your dog dog friendly hikes, because not all hikes are dog friendly. I found this out the hard way. When I went to a national park and my dogs couldn't get out of the car, eloping tips, news on trails and permits and requirements from various locations. I realized some states don't have those types of permits Colorado does it is insane. Y'all trying to figure out where where we can photograph and where we can't. So that can be some information that you can share your favorite things to bring on a hike. What do you really like to bring with you? Is there a particular type of fashion that you'd like to wear? Is there something that you found is really helpful that maybe you wear a specific scarf that most people wouldn't think of would be a hiking thing, but for you? It totally is. And lastly, you again, okay, when it comes to especially in Colorado, I see this all the time elopements and weddings with hikes. There are a lot of photographers that specialize in that. And there are a lot of options. Why would someone hire you? What is it about you that sets you apart?

Next example, personal branding photographer who works with small business owners, you could talk about your own content pillar. And I want to kind of I'm going to break down an example and DESeq I want to encourage you to think of this on a much broader scale. So one of the examples with the personal branding photographer that I wrote down is your own entrepreneurial journey, which you could really just sum up in like one blog post or one long form video that I want to encourage you to break it up. Talk about, I didn't think that I could go to the pool on a Tuesday at one o'clock in the afternoon. But hey, guess what I can I didn't think I could do this. Think about the little things that are different for you, as a business owner from when you were an employee the things that are different that you can focus on and make various pieces of content about what can you use your own photos for so many people are like, I just need it for my business card. And I'm like y'all should be putting this all over your website. Oliver your marketing, like what are you going to use your photos for? Yes, business card. Got it. But what else can those photos be used for? What does your business allow you to do? What does being in business for yourself look like behind the scenes help for when a photographer isn't there? Hi. I don't have a photographer. I have an event today. Well, here's what you can do when you're in a pinch and you don't have a photographer right fashion. What do you want to wear when it comes to running your own business do you get to choose is one thing professional is one thing and professional. There are so many pieces of this. Come with me. Let me show you this. Let me show you setting up the studio to work with my client. Let me show you what this process looks like behind the scenes. And again, you I know I'm just gonna keep pounding this in because there are so many personal branding photographers who work with small business owners. Why would someone choose you over someone else? What makes you special?

Next example chocolates here are wedding cake artists. I have a few of these friends and students as well. So here are some pillars or content ideas that you could consider ingredients additives. Are there things that you try to avoid when you're baking. Are there things that you really, really like? Is there a brand that works better than the others? What are the different things that you like to use when it comes to ingredients do you like Freeze dried strawberries are for strawberries and why these are the little things that might sound really, really strange to those of us that don't bake. But if you are one of these people, you might want to talk about that because that's how people are going to find you. Do you have anything like gluten free, dairy free? Do you address dietary concerns or allergens? You could also talk about tools you love. What is it about this particular piping mag that you really love? Why does it matter? Why would a bride or someone that wants to hire you care? Why do they care? What are the trends that you're seeing right now? I know a while back there was an upside down wedding cake trend and I was like, that's like a scary scary thing waiting to have and I don't know, I know. It's pretty I know, but to me, I'm like it's gonna fall it's gonna fall. What are the trends that you're seeing? What are the various things that you've watched kind of come and go for instance, in my wedding when we got married 13 years ago? Holy moly. We had doughnuts instead of wedding cake because we just didn't love cake. And you can talk to the couples maybe cake is not your thing. Can I just make you a small you know, set of cupcakes for the grandma who really thinks you really should have a wedding cake at a wedding? That's the thing too. I just came across that recently. What are some industry news things that are happening? What are some tips for clients can't a client just leave their wedding cake out in the sun all day because it's going to be delivered at 10am for a 5pm wedding? Probably not tell them why. Because you would think that it's common knowledge because in your industry that's kind of a duck kind of moment Right? Like you know you know what's up but it's not common knowledge for everyone and again, you when it comes to someone crafting this wedding cake and wedding cake is expensive y'all are even if it's not wedding cake, maybe you just do like birthday cakes. Why would someone hire you instead of going to Costco? I'm sure you know the reasons these are things that you can be sharing. What is it about you that sets you apart?

Next example is a makeup artist who works primarily with brides and wedding season some content pillars or content ideas for you. Oh my gosh, I'm starting to think this might be too long. I might have to cut it after the next one. What do you need to share? First of all, I would say products to watch are there certain ingredients that you should be looking at in your products? Is there something that you want to avoid if you have trouble with acne? Is there a particular ingredient that you can look at in your foundation and your products? And I'm makeup challenge though? I do not know anything about this. But is there something that someone should avoid? Or look for to not flare their acne? What are the trends you're seeing? Are you seeing like big eyes right now? Are you seeing fake lashes? Are you seeing individual lashes or strip lashes? Are you seeing skincare tips? Skincare is so hot right now. It's so funny. My nine year old nine years old girl is into skincare. This was back in the day that the only time I wash my face was in the shower and even that was questionable. Okay, skincare tips are so real. Those are things that you would know about. What happens if someone wants to get a wax before their wedding? How far in advance? Do they do that? What type of skincare do they need to consider before their wedding so that their makeup looks amazing winning tips. You can always consider things like highlighting your favorite wedding professionals to work with or their coordinators that you love that refer you and you refer them. Can you highlight them on your website and give them those backlinks and maybe nudge them and be like, Hey, can you maybe do that for me too? That'd be awesome. What can we do for each other? There are so many different things that you can share. And lastly, of course the one I hope you're all saying this along with me when I say this is you. Again, makeup artists, you work with brides for their weddings, they have nine bridesmaids and they need someone to do all 10 people when it comes to their wedding. So bride and nine bridesmaids. Why would someone choose you over someone else you need to start considering that and these things might just be as simple as I have three kids at home under the age of six, my makeup and my clients is my opportunity to get out of the house a little bit. And you might have a bride who's like, oh my gosh, I have a two year old I totally understand that consider sharing the things that make you you.

Next example. I'm gonna end it here because I have literally a whole list of these I told you guys this is my specialty when it when it comes to ideas for content and content pillars. I love to help with this. I am all over this. And I would love to help you if you ever get stuck on this either join bold Marketing Academy or join the community and I would love to help you. Next example is a massage therapist who welcomes all bodies and specializes in inclusivity for all people. So what are some content pillars and things that you can talk about? And it's so funny to me to watch people say Oh, I don't I'm not an expert on that. I'm like yes, you are. You know these things. I can ask you a question about it. You can talk about it all day. This is the type of content that you can be creating consistently or as consistently as you work as we talked about earlier. So for the massage therapist some ideas for pill Lawyers content, things like that would be muscles and stretches, stretches that are easy to do at home modifications for those stretches for different body types. Maybe someone is differently abled, maybe someone is a larger body, and they may not be able to bend over in that way. How can someone modify certain stretches? If they see them on a YouTube channel? And they're like, yeah, there's no way in hell that I can do that. How can they modify it to fit them news regarding specific groups of people. So if you welcome all groups of people, including LGBTQ plus anything else, then maybe you want to share news about certain groups of people, maybe there is a specific group of people that really have your heart, and you want to share news about them, you can also share about body neutrality, body positivity. And yes, those are different things. And if you're like Brooke, what the hell are you talking about? I promise you that people who know know, and if they're looking for someone that they can hire that knows a little bit about these things, they are going to be looking for you. And they might even be searching for that you also need to share more about you massage therapist or taking off their clothes in front of you. That's scary, what is going to help them feel more comfortable doing so with you, instead of someone else share that information.

I'm going to stop there with the examples because seriously, I could talk about this all day long. I can come up with content ideas and examples for most industries, I can come up with restaurants, like every time I'm in a restaurant, I'm constantly thinking of what they could highlight that sets them apart, you'll notice that I added you on to the end of every example. And this is something that businesses overlook a lot, you are a huge part of your business. And being your authentic self in your marketing can be extremely appealing to the people who want to work with you. And it can also be a huge no for people that don't want to work with you. Which might sound scary, especially if you're just starting out because you're like, Girl, I just need the clients. And I get that. But if you get a client who doesn't align with your business isn't really a good fit. Typically, it doesn't work out so well. If you take on a client that just doesn't mesh with you. And it doesn't work for either one of you. The people who want to work with you most want to see a little bit of you don't disappoint them.

Spanx is an amazing company. Okay, I personally don't care for their product. And a lot of people love their Spanx. And that's fine. But you cannot tell me that Sara Blakely being so open in her own marketing wasn't a part of Spanx growth, I would bet anything that they would not have seen the same growth if she was not sharing pieces of her and information about her when it came to her marketing, and the things that she was facing. Don't disappoint people by not sharing anything about you.

Now this can mean different things to different people. Personally, I have two brands with two very different audiences. One is local one is not. So in my local brand. I talk about local locations and restaurants and foods and events. Because I'm a foodie, and I love finding local weird spots. But in the other brand, because local stuff isn't necessarily going to appeal to people who don't live near me, I talk more about general travel, world travel. These are the things that appealed to me that aren't necessarily part of my business. But there is a little bit of overlap because someone might find me from a local post and say, oh my gosh, she also does this. And on the other side, someone might find a business travel post and say, Oh, she's a business coach, she might be able to help me with this. These are pieces of me that aren't necessarily what I do in my business. I am not a travel blogger. I am not a food blogger, although I have seriously considered it a lot, but they relate to my businesses. Another thing that I want you to consider there are seasons of life where one pillar might factor more heavily than the others. And that is 100% Okay, for instance, my son recently got married, and I had some time off because of family stuff and I had a death in the family. My content was pretty heavy on the mom stuff for a few weeks because that's what I was dealing with in my own life. Does it mean that there's nothing else? Nope. Does it mean that I'm now a mommy blogger? No. Does it mean that I'm a mommy influencer all the nopes okay, I still have the same business skills and strategy but there was definitely more parent and mom stuff recently because that was the season of my life. My students understood my BMA clients knew it was coming I told them well in advance which again, by the way, if you're not part of bold Marketing Academy yet why the heck not go to boldmarketingacademy.com to learn more because we are going to dive a little deeper into the content pillars coming a little later this year.

So here is your homework. I want you to sit down brain dump all of your ideas like I said, grab those colored pens and think outside the box don't just necessarily look at brands you like and copy there's you don't want to be a copy of them any way, think about what makes you different. What really sets you apart? Do you do cosplay in your spare time and so you have a talent for making super weird costumes for your clients? Show it off. Do you have rescue dogs that mean the world to you and you work with a charity, show it off. It won't be all of your content, of course, because that's not what you do. But it can be a pillar, a category of content that you can share regularly, and your audience will come to expect and know that that's a part of you and your brand. SEO Summer is coming. And if you're like Brooke, what the hell is SEO summer, when I say that it's search engine optimization, S E. O, SEO Summer is coming. And this is Episode 118, which was originally going to be part one of SEO summer. But these content pillars are super important, and will also be a part of SEO summer. So I wanted to do this little bonus, I wanted to sled it in there before SEO summer even starts. If you're like Brooke, what the heck is SEO summer, starting about August 7 fish, we are going to have four to six weeks of SEO education on the podcast. So if you want to get started before those episodes air, if you're like I have been putting this off forever, it has been on the back burner. And I know that SEO is important. I want to get started now. So if you want to get started before the episodes are even available, you can grab Brooks SEO starter pack at boldwithbrooke.com/seo.

If you loved this content, you're like Brooke, this was awesome. How can I thank you, I would be so honored if you would head on over to iTunes and leave a review. For a quick and easy way to find it. You can go to boldwithbrooke.com/itunes. Go ahead, you can pause I'll wait. Welcome back, because that is what allows us to bring in amazing guests and keep producing the content to help more people. So if you want to help more people, please leave a review. And if you're like I don't know about that you can also screenshot tag me do whatever you gotta do. I'm so happy to have been Amazon's featured podcast along with being one of the top 3% of podcasts on marketing in the world. And I'm so passionate about helping you move your own business forward, this podcast is free for you. And those reviews are like a little podcast currency. Thank you a little nudge. And we so appreciate them.

I would love to know some of your biggest aha moments or takeaways. You can share them in the community of boldwithbrooke.com/community Just my little cozy corner of Facebook. Or you can take a screenshot and tag me on social @boldwithBrooke

Your business is just one way that you move through the world and impact people around you in the way that you choose. That's how we change the world. It's time to step into that power and own it fully including marketing your business to get the clients you want and need to reach your biggest goals. I can't wait to see what you do with your business and how you change the world. Because what you do truly matters never ever, ever forget that. I can't wait to join you with SEO summer have an amazing rest of your day. Thank you so much for joining me today and listening in. You can find all of the show notes for this and every episode over at bold with brooke.com/podcast where you can also find all the links or resources mentioned I can't wait to work with you have an amazing rest of your day.